Independent portfolio collection · 2026
Ten websites.
Ten different decisions.
Conversion-focused concept work across ecommerce, local services, healthcare, SaaS, luxury, education and hospitality. Every website is responsive, multi-page and publicly accessible.
Explore the collection ↓Selected actual work
Live brands.
Real customer journeys.
Public ecommerce work presented separately from the concept collection below.
LIVE / 01purebysolanne.comSkincare & wellness ecommerce
Pure by Solanne
A hydration-first skincare experience for women navigating hormonal skin changes, built around guided discovery and a simpler ritual.Visit live website
LIVE / 02momsfirst.netWomen’s wellness ecommerce
MomsFirst
A wellness storefront bringing supplements, skincare and practical self-care support together for moms and women.Visit live websiteSelected concepts
Built for the customer journey—not just the screenshot.
01Kids furniture ecommerce
Little Lifely
A complete CRO-focused ecommerce concept with Home, Shop, Product, About, FAQ and Reviews pages.
02DTC skincare
Aurelia Skin
A conversion-led skincare store that turns ingredient education into a simple three-step ritual.
03Supplements
Northstar Nutrition
A compliance-conscious supplement concept built around guided product discovery and subscription retention.
04Fashion ecommerce
Halcyon Studio
A premium apparel storefront designed to improve collection discovery, sizing confidence and average order value.
05Local services
Brightside Home
A local-service lead generation website built around instant estimates, service-area clarity and trust.
06Healthcare services
Kindred Dental
A patient-acquisition concept that reduces anxiety and makes booking, pricing and treatment expectations clear.
07B2B SaaS
Signalpath
A product-led revenue intelligence concept built around traceable metrics, account journeys and decision-ready operating views.
08Luxury services
Atelier North
A high-consideration services site using visual authority, process transparency and qualified enquiry capture.
09Online education
Fieldwork Academy
An education funnel designed to convert expertise into webinar registrations, applications and cohort enrolments.
10Hospitality
Ember & Table
A mobile-first restaurant concept that prioritises reservations, menu discovery, events and local intent.
Clear disclosure
These are self-initiated concepts, not client engagements.
They demonstrate strategy, copy direction, responsive UX, visual communication and conversion thinking across different business models.