Strategy
Turn commercial goals into channel plans, campaign architecture, funnel logic and measurable priorities.
Senior Digital Marketing Strategist
Growth systems that connect attention to revenue.
Paid acquisition, marketing automation, funnels, ecommerce, product launches and conversion-focused digital experiences—planned as one customer journey.
The operating advantage
A strategist who builds the whole growth system.
Since 2018, I’ve worked across campaign strategy, paid media, technical implementation, automation, ecommerce and team enablement.
Execution
Work hands-on across ads, audiences, CRM, landing pages, ecommerce platforms and reporting.
Leadership
Coordinate creative, account, media and technical contributors while building repeatable operating systems.
Capabilities
Across the complete customer journey.
The differentiator is not a single advertising platform. It is the ability to connect research, creative distribution, acquisition, automation and conversion into one operating system.
Research & architecture
- Audience research
- Segmentation
- Offer and funnel planning
- Channel selection
- Measurement design
Attention & acquisition
- Meta, Google and TikTok Ads
- Organic and YouTube strategy
- Influencer and UGC activation
- Audience building
- Campaign optimization
Conversion systems
- Landing pages
- ClickFunnels
- GoHighLevel
- ManyChat
- Lead generation and retargeting
Revenue & retention
- Shopify and Amazon
- Email and SMS
- Product launches
- Lifecycle campaigns
- Reporting and optimization
Platform stack
Meta Ads Manager · Google Ads · TikTok Ads · Facebook Pixel · GoHighLevel · ManyChat · ClickFunnels · Zapier · Shopify · Amazon · Zipify Pages · WordPress · Google Analytics · Canva
How I work
Define the commercial goal→Map the audience and journey→Build the campaign and funnel→Launch with clean tracking→Optimize against business metrics→Document what the team can repeat
Representative projects
Evidence, systems and the decisions behind them.
PROJECT / 01
Audience-building campaign
An engagement system designed to create qualified audience pools for later conversion, lead-generation and retargeting campaigns.
499,829 impressions239,613 people reached69,098 engagements$0.04 cost per engagement
Built as conversion infrastructure, not an isolated vanity-metric campaign.
PROJECT / 02
Amazon visibility improvement
A keyword-rank program combining selected search terms, active monitoring and a focused 30-day optimization window.
122 → 32 selected keyword74 → 34 second keyword30-day tracking window
The evidence demonstrates ranking movement; it does not claim incremental revenue or long-term rank retention.
PROJECT / 03
Product launch & rebate automation
A connected journey spanning paid creative, product education, purchase verification, customer data capture and rebate delivery.
Paid social creativePurchase verificationEmail + phone capturePost-purchase follow-up
The launch was treated as a customer system rather than a single ad campaign.
PROJECT / 04
Conversion-focused web experiences
Website and landing-page work that clarifies the offer, guides attention and moves visitors toward a measurable action.
Service landing pagesEcommerce product pagesMobile-first structureCRM integrations
Build stack includes Shopify, WordPress, ClickFunnels, GoHighLevel and Zipify Pages.
Client identities are withheld where they were not visible in the supplied source material. Campaign metrics reproduce portfolio evidence and are not presented as independently audited.
Selected live work
Real brands.
Public customer journeys.
Live ecommerce work shown separately from the self-initiated website concepts.
Skincare & wellness ecommerce
Pure by Solanne
Visit live website ↗
Women’s wellness ecommerce
MomsFirst
Visit live website ↗Career snapshot
From frontline service to senior growth strategy.
- 2015—2017Customer Service Agent
Hinduja Global Solutions
- 2018—PresentSenior Marketing Strategist
Paid media, funnels, automation and ecommerce growth systems
- 2019—2021Marketing Director
Bravo’s Party Canada
- 2021—2022Tech Services Director
Technical marketing leadership and podcast guest / co-presenter
Experience you can verify. Systems your team can use.
Strategic planning, hands-on implementation, campaign optimization, technical marketing systems and team coordination—connected into repeatable work.
Build what the team can run