Self-initiated portfolio concept · not client workView all ten concepts
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REVENUE INTELLIGENCE / BUILT FOR OPERATORS

Your revenue story,
reconciled.

Trace every growth bet from first touch to closed revenue—then show the source behind every number.

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Fictional SaaS concept · all product data and customer proof is illustrative
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WORKSPACEExecutive viewPipelineCampaignsAccountsDATA HEALTH 8 sources synced
EXECUTIVE VIEWWhat created revenue?Updated 4 min ago
Closed revenue$428.6k+18.2%
Qualified pipeline$1.24m+12.8%
CAC payback7.4 mo−1.1 mo
Pipeline created by channelAttribution: position based⌄
✦ EXPLAINED CHANGEPaid search created 21% more qualified pipeline

Brand campaigns held steady. Three high-intent non-brand groups drove the lift.

Inspect 36 contributing deals
CONNECT THE STACK YOU ALREADY RUNSalesforceHubSpotGoogle AdsLinkedInStripeSegment
START WITH THE DECISION

Ask the business question.
See the evidence chain.

Each answer links the aggregate metric back to campaigns, accounts, contacts and deals—without a spreadsheet handoff.

01

Where should next month’s budget move?

Compare sourced and influenced pipeline against spend and payback.

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02

Which campaigns create qualified pipeline?

Follow the account journey beyond form fills and last-touch credit.

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03

Why did conversion change this week?

Surface stage movement, lag and source-quality shifts automatically.

Open the view
ACCOUNT JOURNEY / NORTHLINE LABS

One deal.
Every meaningful touch.

Move from the executive number to the human journey behind it. The model keeps anonymous sessions, buying-group activity and CRM stages in one traceable timeline.

How the data model works
APR 04LinkedIn adFirst touch
APR 11Pricing page2 contacts
APR 18Product webinar4 contacts
MAY 02Sales opportunity$48k pipeline
JUN 14Closed won$42k revenue
MEASUREMENT THAT CAN SHOW ITS WORK

Trust is a product feature.

01

Source lineage

Inspect which records, rules and dates produced a number.

02

Definition control

Keep shared funnel stages and channel groups versioned.

03

Model comparison

Compare first, last and multi-touch without rewriting reports.

04

Freshness monitoring

See late syncs and missing fields before the meeting.

ONE SYSTEM / THREE OPERATING VIEWS

Shared data.
Different decisions.

Growth

Reallocate spend using pipeline quality and payback.

RevOps

Reconcile sources, stages and attribution logic.

Leadership

Read a clear revenue narrative with drill-down proof.

ILLUSTRATIVE CUSTOMER STORY / 01
“We stopped debating whose dashboard was right and started deciding what to do next.”

Priya N. · fictional VP Growth at Woven

READY WHEN YOUR STACK IS

Find the smallest
useful starting point.

Run the 60-second plan finder